Writing

Public Relations and Communications Professionals

• write emails
• write letters to ask, advise, welcome and explainExamplesFundraisers write letters to get donations and sponsors.

  Public relations and communications workers write letters to

  • welcome newly elected government members
  • inform the public of changes to policies and practices that may upset the audience

Public Relations and Communications Professionals

• write communications plansExamplePublic relations and communications workers draft, revise and finalize communications plans to describe
  • challenges
  • goals
  • stakeholders
  • objectives
  • audiences
  • key messages
  • strategies
  • tactics
  • budget
  • slogan
  • evaluation criteria

  Entertainment agents write letters to outline arrangements for performances.

Public Relations and Communications Professionals

• write reports to update clients, funders, and the publicExamplesSelf-employed communications workers write reports to clients giving a summary of the project outcomes and recommendations.

  Public relations and communications workers write reports to funders and the public giving a summary of the research efforts. The content may be technical but the language must be easy to understand for the audience.

• write funding proposals
• write press releases, media backgrounders, fact sheets and lobbying kits to inform and gain interest
  • using a standard layout
  • giving key messages
  • sharing the purpose of the organization
  • explaining the mandate of the organization
  • giving the target audience for the service
• write to the audience to inform and engage for use in
  • brochures
  • videos
  • newsletters
  • magazines
  • web sites

Strategic communications workers write shorter plans to solve a potential problem for the organization immediately

Fundraisers write for donor recognition.

Public relations and communications write speeches for themselves and others.

Entertainment agents write biographies to promote artists.