Program by Deaf Litercy Initiative
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Continuous Learning

Ongoing learning is very important for Public Relations and Communications Professionals. They need to stay aware of

  • activities in their organization
  • changes in their industry
  • reactions by media to topics of importance
  • advances in the communications field

Public Relations and Communications Professionals

  • track reactions to important topics through media reports
  • read quickly daily newspapers and clippings
  • review the content of email alerts
  • read quickly websites
  • track television news networks throughout their day
  • attend conferences, workshops and courses
  • keep up with changes in communications technology
  • discuss and share information with co-workers
  • read trade publications
  • read press releases from the government and related agencies