Continuous Learning

Ongoing learning is very important for Public Relations and Communications Professionals. They need to stay aware of

• activities in their organization
• changes in their industry
• reactions by media to topics of importance
• advances in the communications field

Public Relations and Communications Professionals

• track reactions to important topics through media reports
• read quickly daily newspapers and clippings
• review the content of email alerts
• read quickly websites
• track television news networks throughout their day
• attend conferences, workshops and courses
• keep up with changes in communications technology
• discuss and share information with co-workers
• read trade publications
• read press releases from the government and related agencies