Reading

Public Relations and Communication Professionals

• read letters and emails

Public Relations and Communication Professionals

• quickly read press releases and newsletters from related organizations and government bodies to stay aware of initiatives, campaigns and activities
• read quickly daily newspapers, news magazines, media clippings and electronic news alerts
• read quickly trade journals and magazines to see if there are any articles that should be read in detail

Public Relations and Communication Professionals

• review contracts

Examples

• Public relations and communications workers review service contracts to book event locations.
• Entertainment agents review long contracts about recording and distributing products.
• study reference materials(books) to learn
• read different reports and papers
• Texts may be
  • long
  • difficult
  • use new terms
  • specific to the organization, industry and topic
• read to edit and revise text

Example

• read texts they’ve written or those written by co-workers and contractors to make sure language, content, tone and key messages are
  • suitable for the audience
  • correct messages which meet the purpose