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Essential Skills Profile
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Professional Occupations in Public Relations and Communications
/ Numeracy
Numeracy
Level 1
Watch this video on YouTube
compare ticket sales to expected sales to see if more advertising is needed
Level 2
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compare data over timeExamplesPublic relations and communications workers consider changes in
how people are using the radio or the web to get messages
audience demographics
Fundraisers identify the number of donations and the amount of donations they get over time.
determine how many people will attend an event so the right space is rented
determine how popular and successful an event will be
determine the number and length of articles and number of photographs to be used for reports
Level 3
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figure out invoice amounts and make sure the totals are right
compare services offered by different suppliers to find the best value
prepare a summary of projected costs and revenue
collect and analyze data to support key messages
figure out amounts
Examples
determine the cost to print brochures
determine how many brochures to take to an event
determine the amount of promotional materials to make or to take to an event
determine the amount of materials to create and take to sell
not having the right amount could lead to a loss in sales
having too much product is a loss of profit
Level 4
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create budgets for projects, events and communications plan
they need to track and adjust budgets to meet unexpected costs
develop, track and change project schedules that include
key activities
phases
roles
tasks
deadlines
schedules may be for short or long-term projects and involve different people