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Essential Skills Profile
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Professional Occupations in Public Relations and Communications
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Computer Use
Level 2
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use spreadsheetsExample
create and change spreadsheets which organize event or project information and expenses
put information into formulae to get totals
create multiple spreadsheets within workbooks
use the internet to find information
use other computer and software applicationsExample
use digital cameras to take photographs and CD burning software to store and to share photographs with graphic designers
Level 3
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use word processingExample
use standard formatting features to create
letters
press releases
reports
speeches
work schedules
create newsletters and reports that use text boxes and images
use graphics softwareExamples
create and change presentation slides using PowerPoint
manage website content using Dreamweaver
create internal newsletters using Publisher
create fact sheets using Page Maker
change press releases created in Word into pdf format using Adobe Acrobat
use databasesExamples
use Fundraiser software to track donor activities
create and perform database searches to
sort and get data
create new records
change existing records
merge contact information from databases with other programs
use communications softwareExample
send and receive email and attachments
create email distribution lists
use the calendar features of communications software to schedule meetings
Computer Use Skills Summary
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Public Relations and Communications Professionals must be able to use
word processing software
graphics software
databases
spreadsheets
communications software
internet
other